Tiếng Việt
Ho Chi Minh City, July 29, 2025 – Thanh Do Group and BrandLift Asia officially signed a comprehensive cooperation agreement for The Gateway City Vinh Long project. This inaugural project sets the foundation for a fruitful long-term collaboration between the Developer and Project Developer.
The event witnessed the presence of senior leadership from both sides, representatives from BIDV and HDBank, along with government authorities, media delegates, and strategic sales agencies.
Speaking at the ceremony, Mr. Pham Quoc Tri – Chairman and CEO of Thanh Do Group – shared that the decision to enter this partnership was the result of an extensive process of researching and evaluating the capabilities, strengths, business philosophies, and cultural alignment between the two companies. Representing the Developer’s vision, he affirmed:
“Thanh Do chooses a practical approach—taking one step at a time with absolute certainty. Each home will not merely be a residence, but a cornerstone of a new living standard in Vinh Long.”
With the advantages of a complete legal framework and seamless infrastructure connectivity, Gateway City aims to create a living space where “customers can live like on vacation, invest like experts, and manage their property as a long-term asset.” This ambition aligns perfectly with the rising demand for high-quality living spaces among the emerging middle class in the Mekong Delta region.
As the Project Developer, Mr. Tran Bao Huy – CEO of BrandLift Asia – remarked that the Western region market is currently lacking products that are “meticulously crafted,” from strategic positioning to the end-user experience. “We do not join Gateway City merely as a marketing or sales agency, but as a partner standing alongside Thanh Do to create a project of true value—one that is livable, marketable, and operationally efficient.”
The International Partnership Expert at BrandLift Asia also noted that projects like Gateway City Vinh Long—which are professionally planned, seriously invested in, and human-centric—clearly reflect the “Integrated Township” trend that many countries are currently pursuing.
The collaboration between Thanh Do—a Developer with a solid local foundation—and BrandLift Asia—an entity with extensive market implementation experience—represents the “ideal model of synergy between the creator and the market developer.”
Gateway City Vinh Long promises not only to become a new landmark along the Co Chien River but also to set a new benchmark for future projects in the region./.